Growing Companies through Digital Experiences

In today’s world. it is so important that you are connecting with your customers through all digital platforms. The more you can be easily accessible to customers…the better. I’ve helped many companies (large and small) rebrand and re-shift their focus by expanding there website and digital presence. This includes supporting branding efforts to building a website from the ground up to managing, updating, and reviewing digital performances. Below are various projects I’ve worked on and their corresponding project tasks.

Explore Kalkaska - Kalkaska Downtown Development Authority

Working with the Downtown Development Authority (DDA) their mission has always to be a reliable resource for both the local businesses, but growing economic drivers within the community. After consulting with the DDA it was apparent that the new website would need to be able to not only capture audiences, but be a leader in both informational and public relations for events, news, and business and economic development.

Their new website now allows locals, businesses, visitors and more to find information in an efficient and timely manner, prompting larger audiences to Explore Kalkaska.i.

Michiganbusiness.org - Michigan Economic Development Corporation

Michiganbusiness.org provides various tools, assets, and information for both domestic and international business interests within Michigan. However, tasked with trying to find a way that provided business attraction to Michigan was challenging for the Michigan Economic Development Corporation.  Therefore, I worked with McCann Erickson - Detroit and numerous programmers, to successfully build a site that could demonstrate the success stories and testimonials through highly visual and virtual experiences that highlighted the first-hand success companies can obtain in Michigan.

Commonwealth Heritage Group, Inc.

As a small business who operates and provides services offline, it was important to find a way to display every asset of the company. By designing their website so that users can access several layers of information was important and critical to the success of the site. On-going website maintenance and website performance was also required.

Snow Day Promo Landing Page - Pure Michigan

This stand-alone website was created for Pure Michigan and was devoted to displaying all things, Winter. All site traffic was directed from interactive advertisements that were displayed on weatherchannel.com, multiple visitor bureaus, and winter attraction websites. 

In addition to the website, a social media campaign #PureMichiganSnowDay was created and marketed to create social conversations and interactions with both the brand and local communities. 

Pure Michigan Retail - Pure Michigan/Michigan Economic Development Authority

The Pure Michigan online retail store wanted to do a revamp of both the layout and flow of their retail website. As a globally recognized brand, it was important to preserve the brand while using elements to showcasing Pure Michigan’s several retail options (a multi-million dollar revenue stream).