Objective: Develop and design new trade show assets for the Michigan State Housing Development Authority (MSHDA).
Building on MSHDA’s strategic foundation, I created four visual pillars to complement a modular messaging pop-up. Each pillar highlights a key component of MSHDA’s mission and values, providing a clear and engaging framework for audiences at conferences and events.
Photo One – Showcases the art direction and collateral designed for all MSHDA employees attending trade shows and conferences.
