Tele-NICU Marketing Collateral at Children's Medical Center - Dallas, Texas
This marketing booklet was created to help hospitals across the Dallas–Fort Worth area understand the capabilities of Children’s Medical Center’s Tele-NICU program. The goal was to position the facility as a trusted partner for smaller hospitals seeking specialized neonatal care—while communicating the life-saving impact of timely patient transfers.
Visually, I took a documentary-style approach, using serious, journalistic photography to reflect the real-world gravity of neonatal care. The tone is sincere and respectful, capturing both the emotional and clinical sides of the story. Clean layouts, generous white space, and restrained typography reinforce a sense of clarity, professionalism, and trust.
The result is a marketing piece that balances empathy with expertise—presenting complex medical information in a way that’s both approachable and compelling.
All images used with permission from Children’s Medical Center.
