Michigan Economic Development Corporation (MEDC) is the marketing arm of the State of Michigan. Aside from business, MEDC has been hugely successful with its support and efforts of the multi-million dollar, Pure Michigan Travel campaign. With support from former leadership and government officials, the Pure Michigan campaign has been adapted over the last seven years for the business and travel, forcing the business brand of MEDC to struggle in the shadows of the success of Pure Michigan Travel.
Creating some logo treatments that would show distinct relevance to who we are and easy recognition to all audiences, was the first solution MEDC wanted to solve. As an enterprise that is largely involved in new business and community developments within the state, this was key. Working alongside with McCann Erickson - Detroit, to supervise and art direct the reconstruction of MEDC's stand-alone brand identity.
