Objective: Revamp and recreate Michigan's legislative district-specific materials
Audience: Lawmakers and legislators
Since lawmakers and legislators review numerous pieces of collateral a day, the goal was to make it simple as possible. All the while keeping it graphically intriguing and straight to the point. This project enhanced MSHDA's overall strategic plan; strengthening developer relationships, media impressions and government affair efforts.
To see the full collection, go to http://www.michigan.gov/mshda/0,4641,7-141-7559_79049---,00.html