Michigan began issuing specialty license plates in April of 2001 to raise money for several state-supported causes. After 16 years, the "Save Our Lights" fundraising plate was re-designed and released to the public. The simplistic brand-like image was created to make it easy to identify for audiences and convey the cause immediately. The symbol will raise awareness and funds to help preserve, restore, and protect all 124 of Michigan's lighthouses.
As part of promoting of the new plate, a campaign was developed specifically targeting select Secretary of State offices where different images and video (shown below) were displayed to capture audiences and drive sales while customers were waiting to be serviced at the SOS.
Want to join in and help the cause, order a specialty license plate by mail, fax, or visit any Michigan Secretary of State branch office.
